Hi, Bobbie team!

I made this page because your Creative Content Lead role sits very squarely (circle-ly?) in the tiny Venn diagram of things I care about enough to do extremely well: feeding babies, supporting parents, telling the truth without making it sound like a committee washed it in unscented detergent, and building content systems that can hold both feeling and function.

Most Relevant Work

  • Kate Spade // On Purpose

    Built women’s economic dignity into the supply chain through health insurance, paid maternity leave, family benefits, and measurable empowerment.

    SEE MORE.
  • A person's hand with orange nail polish holding a leaf-shaped object.

    43 World-Changing Women

    Women-led businesses advancing prenatal-care access, children’s health, reproductive rights, food systems, and corporate advocacy.

    SEE MORE.
  • Woman in plaid shirt and jeans relaxing in a vintage-style armchair with her feet propped on a wooden desk, a brown dog lying nearby, in a mountain setting with snow-capped peaks, promoting women's leadership and gender equality initiatives.

    Donna Carpenter // Burton

    Built women’s leadership and post-maternity support into policy, including paid caretaker help during a child’s first 18 months.

    SEE MORE.
  • An article page titled '35 World-Changing Women in Conscious Business.' The page contains text discussing influential women in business, their achievements, and the importance of female leadership.

    35 World-Changing Women

    Women-led businesses advancing period equity, early-childhood development, clinical nutrition, food access, and social impact.

    SEE MORE.
  • A magazine two-page spread featuring an interview with Lynn Jurich, co-founder and CEO of Sunrun. The left page has a light blue background with a large photo of Jurich smiling, dressed in a black and white checkered dress, with bold text covering some of her image. The right page contains text about her background, her company's mission, and the solar energy industry, along with a photo of a Sunrun truck with solar panels on a sunny day, and workers installing solar panels.

    Lynn Jurich // Sunrun

    Built a multibillion-dollar clean-energy company while staying anchored to mission, customer trust, and new motherhood.

    SEE MORE.

Editorial Leadership

As Editorial Director of Conscious Company Media, I led print and digital editorial during the publication’s highest-growth era, shaping issue themes, contributor systems, editorial standards, and brand voice across a national platform for purpose-driven business.

The work spanned ambitious coverage on purpose, racial equity, women’s leadership, workplace culture, conscious capitalism, sustainability, entrepreneurship, and inclusive language — including editorial decisions that required strong framing, careful curation, and a willingness to say something clear in categories where language is never neutral.

  • Purpose

    Questioned whether “purpose” was a useful business framework or just a word everyone kept stapling to PowerPoints.

  • Racial Equity

    Shaped editorial coverage on race, power, representation, capitalism, and who gets heard in the first place.

  • Conscious Style

    Created standards for inclusive language, identity, capitalization, and editorial choices where “neutral” is usually just code for unexamined.

SEE MY FULL PORTFOLIO.

What this means for Bobbie…

I’m a writer with a strong point of view and an editorial leader who knows how to operationalize it: building the standards, framing, review process, team clarity, and cross-channel connective tissue Bobbie needs to say brave, useful things in a category where formula is never just formula, parents are never just “consumers,” and every word has to earn trust.

A Few Receipts

  • Close-up of a smiling woman with blonde wavy hair and blue eyes, wearing a blue top, in a bright indoor setting

    “Vanessa's the best of both worlds: deeply reliable in her work and genuinely empathetic in how she works with people.”

    Meghan French Dunbar
    Co-founder & former CEO,
    Conscious Company Media

  • Portrait of a woman with long, wavy dark hair, smiling, wearing a gray sweater with a light background.

    “Vanessa finds the human story in even the driest material — and turns it into our highest-performing content.”

    Leah Lewis
    President, Large Document Solutions

  • A portrait of a middle-aged woman with blonde hair, wearing a black outfit, a pearl necklace, and smiling against a white background.

    “Vanessa elevated everything—from content and native ads to social strategy and professional training.”

    Sarah Wright Frazier
    Former VP of Audience Development & Digital Intelligence, WiesnerMedia

  • Close-up of a smiling man with a beard, wearing a baseball cap and sunglasses, outdoors near a lake with mountains in the background.

    “Vanessa brings editorial integrity, creativity, and a genuinely positive presence to every team.”

    Paul Wilson
    Editor-in-Chief, BenefitsPRO

LET'S CHAT.