Stories, strategies, and standout moments I’ve shaped:
Editorial Direction
the purpose issue
As Editorial Director for the final print edition of Conscious Company, I led the exploration of purpose in business and how mission-driven organizations can achieve meaningful impact alongside sustainable success.
Through interviews and case studies, The Purpose Issue inspires readers to reflect on their own “why” and the broader implications of their work’s “just cause,” as cover guy Simon Sinek would say.
Additionally, I spearheaded a complete redesign of the brand, which debuted in this edition before the Conscious Company brand was absorbed into SOCAPGlobal under new ownership.
PRINT: The Purpose Issue
DIGITAL: Meet Issue 23: The Purpose Issue — Our Last Print Edition
the racial equity issue
As Editorial Director for the inaugural Racial Equity issue of Conscious Company, I led an exploration of how racial equity intersects with business, emphasizing its importance to both positive social change and long-term financial success.
This edition features insights from social impact leaders, entrepreneurs, and innovators, offering readers practical strategies to advance diversity and equity within their organizations and beyond. Through compelling interviews, case studies, and data-driven articles, the issue inspires leaders to embrace racial equity as both a moral and business imperative.
PRINT: The Racial Equity Issue
DIGITAL: Meet Issue 22: The Return on Racial Equity
conscious company’s style guide
This editor’s note makes the case for capitalizing "Black" and "White" when referring to racial identities, rooted in respect, consistency, and cultural awareness. By examining the historical and social contexts of these terms, the piece encourages conscious, intentional language choices in journalism and beyond.
This decision reflects my commitment to fostering inclusivity and respect in storytelling and aligned with Conscious Company’s broader mission of advancing social impact through thoughtful content. The article was a pivotal step in setting editorial standards that promote cultural sensitivity and respect across media.
PRINT: The Case for Capitalization
DIGITAL: Conscious Style Guide: The Case for Capitalizing Black and White In Context of Racial Identity
the world-changing women issue
For the World-Changing Women issue of Conscious Company, I led a team in highlighting influential female leaders reshaping business with purpose.
Featuring our annual list of impactful women, this issue offers stories and strategies from industry pioneers like Sunrun’s Lynn Jurich and BRAVA Investments' Nathalie Molina Niño, along with insights on integrating intuition (traditionally viewed as a distinctly feminine quality, and thus underestimated) into leadership.
PRINT: The World-Changing Women Issue
DIGITAL: Issue 21 Editor’s Note: On Your Mark…
executive thought leadership
world-changing women 2020
In Conscious Company Media’s first fully digital, sponsored list, the 2020 World-Changing Women honors over 40 visionary leaders driving real-world impact. Shifting to this model broadened our reach and aligned with our mission to amplify diverse voices in social impact. I led every step of this project — from calling for submissions and vetting candidates to interviewing finalists and writing each profile.
DIGITAL: 43 World-Changing Women in Conscious Business — 2020
simon sinek feature
In this cover story, I explored Simon Sinek’s vision for a reimagined capitalism that puts people and purpose at the heart of business.
I received feedback from Sinek’s team that this was the best editing of any of his interviews they’d seen, to date.
PRINT: For the Good of the Game
DIGITAL: Simon Sinek’s Bold New Paradigm for Capitalism
top conscious business leaders
In this feature, I spotlighted 2019's top conscious business leaders who are pushing boundaries to create impact-driven change.
I managed every step of this project, which included calling for submissions, vetting candidates, interviewing finalists, and writing each profile.
PRINT: Top 22 Conscious Business Leaders of 2019
DIGITAL: Top 22 Conscious Business Leaders of 2019
innovative founders of color
For this cover story, Conscious Company celebrated 20 visionary founders of color who are redefining business with innovation, resilience, and purpose.
I managed every step of this project, which included calling for submissions, vetting candidates, interviewing finalists, and writing each profile.
PRINT: 20 Game-Changing Founders of Color
DIGITAL: 20 Game-Changing Founders of Color — 2019
world-changing women 2019
In this cover story, I highlighted 35 incredible women leading the charge in conscious business and reshaping industries for a better world.
PRINT: 35 World-Changing Women in Conscious Business
DIGITAL: 35 World-Changing Women in Conscious Business — 2019
tara-nicholle nelson feature
In this piece, I explored key leadership strategies from a standout CEO who is redefining conscious business with a focus on impact and innovation.
PRINT: It Starts With You
DIGITAL: Winning Leadership Strategies From SoulTour CEO Tara-Nicholle Nelson
donna carpenter feature
In this article, I examined how the CEO of Burton Snowboards successfully increased the percentage of women in leadership, showcasing strategies that foster inclusivity and empowerment.
PRINT: Women in (Pro)Motion
DIGITAL: How the CEO of Burton Snowboards Increased the Company’s Percentage of Women in Leadership
lynn jurich feature
In this cover story, I chronicled how Lynn Jurich defied the odds to build a $3 billion solar empire, showcasing her determination and innovative spirit.
PRINT: Heart & Solar
DIGITAL: How Lynn Jurich Beat the Odds and Built a $3 Billion Solar Empire
erin wade feature
In this article, I highlighted how one restaurant transformed its workplace culture to effectively address and solve a sexual harassment issue.
PRINT: Food and Comfort
DIGITAL: How One Restaurant’s Workplace Culture Solved a Sexual Harassment Problem
Brand Storytelling
the healing organization
In this piece, I dug into how businesses can go beyond profit to become spaces that genuinely support healing and growth for their people.
PRINT: Is Your Business a Place of Healing?
DIGITAL: Is Your Business a Place of Healing?
kate spade, on purpose
Here, I unpacked how Kate Spade New York’s social enterprise is making a real impact by empowering women artisans and building stronger communities.
PRINT: More Than a Handbag
DIGITAL: Kate Spade New York’s Social Enterprise Initiative
the denver derby party
In this digital feature for Colorado Homes & Lifestyles, I highlighted the vibrant spirit of this cherished event while emphasizing its charitable impact. Through interviews with organizers and participants, I explored how the Derby unites the community in support of local causes, creating a narrative that celebrates both the joy of the occasion and its deeper purpose.
Engagement Case Studies
a giant digital footprint
As Editorial Director for Conscious Company Media, I managed content strategy and production across website, newsletter, and social media channels, enhancing the brand’s online presence and audience engagement.
I optimized our highest-impact print stories for the Web, and wrote 6 of the top 15 most-read articles (below); I assigned, edited, and optimized the remaining 9 (and hundreds more) to drive even more engagement online.
* Simon Sinek’s Bold New Paradigm for Capitalism
* 43 World-Changing Women in Conscious Business 2020
* Conscious Style Guide: The Case for Capitalizing Black and White in Context of Racial Identity
* This Entrepreneur Describes Her Shark Tank Experience as “More Painful Than Childbirth”
* Top Conscious Business Leaders of 2019
* Toxic Masculinity Is Having a Moment. Here’s What It Is and Who It Hurts
RESULTS: These initiatives increased average monthly unique visitors by 49% and page views by 29%, establishing Conscious Company Media as a thought leader in the conscious business space.
a revamped newsletter
As Senior Digital Editor at Artists Network — the website for Artists Magazine, Watercolor Artist, and Pastel Journal — I launched Artists Weekly, a revamped newsletter informed by insights from a comprehensive consumer survey I developed.
Aligned with each week’s theme in my annual editorial calendar, this mini digital magazine featured six editorial stories that I either wrote myself, assigned to writers, repurposed from print, or curated as aggregate content.
RESULTS: Doubled the newsletter click-through rate to 18.5%, significantly surpassing the industry average of 7.71%. Even the lowest edition reached 13.2%.
organic traffic surge
As Digital Editor at WiesnerMedia — home to Colorado Homes & Lifestyles and Mountain Living — I managed the digital content strategy and editorial calendar for both publications, driving significant digital growth.
I also created all social media content, curated the editorial newsletters, wrote copy promoting digital content in print, managed the entire digital sponsored content program, and led social media workshops for interior design professionals.
See my bylines for Colorado Homes & Lifestyles and Mountain Living.
RESULTS: I increased Colorado Homes & Lifestyles’ average monthly unique visitors by 69% and page views by 59%. For Mountain Living, unique visitors grew by 56% and page views by 47%.
most viewed and shared
Twelve years ago, as a new Associate Editor of ALM Media’s Retirement Advisor magazine (now BenefitsPRO) and its digital counterpart, ProducersWEB.com (no longer existent), I led a variety of initiatives that significantly enhanced the community’s online presence, including hosting and recapping Twitter chats with experts, reporting on industry events, and developing campaigns that engaged the ProducersWEB audience.
RESULTS: I created the #1 most view and shared piece of online content for the entire year of 2013.
Trusted Ghostwriting
repeat customers
At Vanessa Childers Creative, I’ve continued collaborating with former colleagues on various projects. After leaving WiesnerMedia, I ghostwrote Expert Advice articles for their sponsored content program for two more years. I’ve also ghostwritten for WiesnerMedia’s former Event Marketing Director, now President of Large Document Solutions, and I still work with the Co-Founder and former CEO of Conscious Company Media on her entrepreneurial ventures.
