Vanessa Childers — Portfolio

Web Copy

Naming the pain.

Full site copy & positioning for Speed & Function · Sample copy ↓

Homepage hero

You don’t need more code. You need software that can handle complexity — in the tech and in the team.

Most software projects don’t fail because the tech is wrong. They fail because complexity is underestimated, and the human side of the work is left unsupported.

Print Feature

Toying with words.

The headline I wrote for a Conscious Company Magazine feature on Burton Snowboards CEO Donna Carpenter

Three words

The gap, the snow, the progress.

Spec Work · (Nobody Asked)

Playing pretend.

Tiny lines for brands I freakin’ love — just for fun.

YETI

Still hot — 8,000 interruptions later.

Reheat #79, cancelled.

Chewy

We know Fido’s order by heart.

We’ve got his back. And belly. And zoomies.

Cutwater Margarita

Date night in a can.

When the sitter falls through.

Taco Bell

Four soft tacos. One perfect beach.

Worth every sandy sauce packet.

Gushers

Bursts of nostalgia.

Texturally weird, emotionally correct.

Diet Coke

Ice-cold fizzy chemical water.

No sugar. All vice.

Editorial Direction

Setting the standard.

Led the print editions of Conscious Company Magazine as Editorial Director — issue themes, brand voice, cover to cover

Asked whether “purpose” actually builds better businesses — or just gets stapled to a PowerPoint and called strategy.

Tackled the very small and uncomplicated topics of race, power, capitalism, and who gets heard in the first place.

Spotlit women transforming business — and made the case that empathy, intuition, and connection belong in leadership.

Narrative & Titling

Dripping in metaphor.

Personal essays from Instant Mess, my Substack. Try not to click one.

This Little Piggie

Bringing the soft parts to market

Gifted

Curiosity accidentally became an asset class

The Gnome

Julius is part of the family now

Seeds

Reckless abundance as philosophy

Secret Tracks

Sonic hide-and-seek rituals

Strings

Cat's cradle as an early existential framework

Where I'm Meant to Be

The Brian Krakow theory of existence

Nostalgiagrief

Tiny unannounced funerals for former selves

More writing →

Digital Impact

Growing the room.

Web, social, and newsletters — five brands, measurably bigger

Conscious Company Media

Turned a print magazine into a high-performing digital platform — without losing its voice.

+49%

unique visitors

+29%

page views

Artists Network

Launched Artists Weekly — a newsletter rebuilt as a genuinely useful digital magazine.

18.5%

click-through rate

2×

industry benchmark

Colorado Homes & Lifestyles · Mountain Living

Led web, social, and digital strategy across two design titles — and led their sponsored-content programs.

+69%

unique visitors · CHL

+56%

unique visitors · ML

ALM Media · Retirement Advisor / ProducersWEB

Led community engagement and produced the platform’s most-viewed, most-shared story of the year.

content asset, platform-wide

Testimonials

Bringing receipts.

“

Do you like me?

Circle one:

YES. HELL YES.