Vanessa Childers — Portfolio

Web Copy

Naming the pain.

Full site copy & positioning for Speed & Function

Homepage hero

You don’t need more code. You need software that can handle complexity — in the tech and in the team.

Most software projects don’t fail because the tech is wrong. They fail because complexity is underestimated, and the human side of the work is left unsupported.

Print Feature

Toying with words.

A headline for a Conscious Company Magazine feature on Burton CEO Donna Carpenter

Spec Work · (Nobody Asked)

Playing pretend.

Tiny lines for brands I freakin’ love — just for fun.

YETI

Still hot — 8,000 interruptions later.

Reheat #79, cancelled.

Chewy

We know Fido’s order by heart.

We’ve got his back. And belly. And zoomies.

Cutwater Margarita

Date night in a can.

When the sitter falls through.

Taco Bell

Four soft tacos. One perfect beach.

Worth every sandy sauce packet.

Gushers

Bursts of nostalgia.

Texturally weird, emotionally correct.

Diet Coke

Ice-cold fizzy chemical water.

No sugar. All vice.

Editorial Direction

Owned the masthead.

Editorial Director of Conscious Company Magazine — issue themes, brand voice, cover to cover

Asked whether “purpose” actually builds better businesses — or just gets stapled to a PowerPoint and called strategy.

Tackled the very small and uncomplicated topics of race, power, capitalism, and who gets heard in the first place.

Spotlit women transforming business — and made the case that empathy, intuition, and connection belong in leadership.

Narrative & Titling

Dripping in metaphor.

Personal essays from Instant Mess, my Substack. Try not to click one.

This Little Piggie

Bringing the soft parts to market

Gifted

Curiosity accidentally became an asset class

The Gnome

Julius is part of the family now

Seeds

Reckless abundance as philosophy

Secret Tracks

Sonic hide-and-seek rituals

Strings

Cat's cradle as an early existential framework

Where I'm Meant to Be

The Brian Krakow theory of existence

Nostalgiagrief

Tiny unannounced funerals for former selves

More writing →

Digital Impact

Growing the room.

Web, social, and newsletters — five brands, measurably bigger

+49%

Unique visitors

Conscious Company Media

The receipts

Street cred.

“Spearheaded our digital department and made it the success it is today — a top-notch communicator, editor, and creative force.”

Holly ScottFormer Publisher, Colorado Homes & Lifestyles & Mountain Living

“Created and ran our site with nonstop energy, sharp thinking, and professionalism I still miss daily.”

Kate MeyersEditor-in-Chief, Colorado Homes & Lifestyles

“Elevated everything — from content and native ads to social strategy and professional training.”

Sarah Wright FrazierFormer VP, Audience Development, WiesnerMedia

Do you like me?

Circle one:

YES. HELL YES.