Sharing your founder origin story, complete with twists, setbacks, and late-night breakthroughs, connects people to your vision. You’re not just talking at your audience; you’re inviting them into the story, making the purpose personal and real.

Authenticity in brand messaging isn’t just a buzzword — it’s what builds trust and lasting relationships. Discover how a clear, consistent voice lets you connect with your audience on a deeper level, turning casual followers into loyal advocates.

Mission-driven brands, your voice deserves to be heard. Make a plan for distribution, repurpose content like a pro, and ensure every piece you create has a strategy for reaching — and impacting — your audience.

When it comes to mission-driven brands, the rules are flipped: promote your competitors, admit your failures, and show the unpolished side of things. In this article, I dive into the counterintuitive yet powerful ways to embrace authenticity and build trust with your audience. From impromptu photo shoots surrounded by kids' toys to owning up to mistakes — this is how real connection happens.

Your website is supposed to showcase your mission and inspire action, but what if it’s doing the opposite? Too many mission-driven businesses sabotage themselves with unclear, jargon-heavy content that confuses instead of connects. If your website content isn’t aligned with your purpose, it’s time for a serious overhaul. In this article, we’ll break down the key mistakes holding your mission back and show you how to fix them — so your website becomes a powerful tool for change, not an obstacle.

Content writing in 2024 isn’t the same game it used to be. Between oversaturated markets, changing algorithms, and audience expectations, it’s harder than ever to craft content that cuts through the noise. But hard doesn’t mean impossible. In this article, we dig into the challenges and share actionable strategies to keep your content effective, relevant, and impactful for mission-driven businesses looking to spark change.

Building thought leadership on LinkedIn isn’t about self-promotion; it’s about creating value. In this article, I walk mission-driven CEOs through actionable steps like publishing long-form articles, starting conversations, and promoting competitors. Learn how to boost your credibility and create real connections on LinkedIn by being authentic and engaging, not just broadcasting.

Tired of chasing search algorithms instead of connecting with your audience? It’s time to stop writing solely for SEO and start writing for humans. Mission-driven businesses thrive on authentic, powerful storytelling that moves people to action. Here’s how you can balance SEO with human-centered content — and why putting people first makes all the difference.

If your blog isn’t driving deep engagement, it’s missing the point. Mission-driven businesses can’t afford to publish content that just fills space. You need posts that ignite action, build trust, and inspire loyalty. In this article, we break down how to craft content that gets your audience engaged, inspired, and ready to act — because your mission deserves more than mediocre clicks.

If your content isn’t stirring up some controversy, you’re missing the mark — especially as a mission-driven business. Bold, unapologetic content grabs attention, sparks conversation, and builds loyalty among those who share your values. Don’t be afraid to challenge the status quo — after all, real change doesn’t come without ruffling a few feathers.

Mission-driven businesses can’t afford to play it safe with their storytelling. To create real change, your brand’s narrative needs to be bold, honest, and filled with urgency. It’s about owning your voice, pulling back the curtain on the real work behind your mission, and making people feel why your cause matters. Ready to tell a story that shakes things up? Let’s dive in.